E-commerce in Africa is still booming as compared to the rest of the world and research indicates even higher chances for B2B E-commerce and an incredible opportunity for B2B mobile (M-commerce) in Africa. In the past few years, the proliferation of mobile phone networks has transformed communications and indeed financial transactions in sub-Saharan Africa.
In response to this extraordinary Africa opportunity, the organizer has invested in XYZ.com. It is a mobile-friendly B2B service that offers small business customers the economic benefits of purchasing from source and each other.
According to Nielsen, a global analysis firm, the world’s highest rate of shopping via mobile phones is to be found in the Middle East and Africa, where 55% of respondents in a global survey say they use their device for online shopping – 11% more than the global average of 44%. Notwithstanding Africa’s relatively low web penetration, the report notes that the number of online buyers in the Middle East and Africa will grow 82% to 170.6 million in 2018 from 93.6 million in 2013.
Current e-commerce statistics state that 40 percent of worldwide Internet users have bought products or goods online via desktop, mobile, tablet or other online devices and this amounts to more than 1 billion online buyers and is projected to grow continuously.
Despite 2014 being a “tough year” for online businesses, Google has seen a 37% increase in query volume for South Africa, 49% in Nigeria, and 33% in Kenya.